CELEBRATE 5 YEARS OF GF WITH 30% OFF SITEWIDE! PROMO CODE 5COUNT
A saturation of briny minerality, gentle tropical blues, and a touch of coastal breeze. We love how full profile this color is while still expressing a washed out feel––the perfect blend of land and sea.
Organic cotton in its natural, un-dyed hue. A soft, earthy off-white that reminds us to take time and enjoy the simple things in life.
Dusk captures the best of California's purple evening landscapes, from hazy coastal mountains to expansive alluvial fans in the desert. Dusty tones of violet with washed out notes of deep lavender––soft, approachable, and particularly charming.
Poured concrete with a spirit of béton brut. A simple grey washed with a retrofuturist haze that elegantly toes the line between modern and classic.
Bab Blue is inspired by an archival family garment. Co-founder Vicken’s pops - or “Bab,” as V and his siblings call him - wore a blue mock neck sweatshirt around the house since what seems like the beginning of time. Everything from working on the house, doing chores, running errands, wrenching on cars…you name it, the blue sweatshirt was involved (and has the paint splatters and grease stains to prove it). We dug into the backstory of this famed sweatshirt and found that Bab had originally bought it in 1986 for an overnight camping trip in Yosemite. Paying homage to the original, we worked with our local dye house to recreate the color in its truest tone. Splatters and stains not included––those are earned, not given ;)