GOOD FISHING represents a catchy, lighthearted take on the spirit of sport fishing; a willingness to cast your line and embrace life's uncertainties as you explore the currents and see what you reel in.

Good Fishing launched in the summer of 2017 as a multifaceted, homegrown clothing label rooted in Berkeley, CA. We design and present products with an imaginative, youthful energy, and we work with ethical manufacturing practices that support humanity and the earth.

Our collection is led by a roster of organic cotton graphic tees that are amazingly soft, comfortable and durable - staple pieces intended for all around wear.

At its core, Good Fishing stands for Attractively Simple products created for the kid who never wants to grow up, and the adult who never did.